Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
From automotive insights to measurement trends and even deep dives into consumer behavior, each post connected to one or more of the core themes that shaped radio in 2025:
- Unmatched Reach: Radio continues to deliver massive audiences across age groups, races and ethnicities.
- Marketing Power: Radio drives measurable ROI and works seamlessly alongside other media to boost campaign performance.
- Local Business Impact: As a trusted community voice, radio helps local businesses grow, thrive and strengthen customer connections.
- Engaged Consumers: Radio’s audience remains attentive, influential and responsive – offering advertisers valuable insights into listener preferences and behaviors.
Here are the top 10 most-read articles of 2025, listed in chronological order:
- My 2025 in Review – Audio, New Data and MMM
- Audio Advertising Gets Some Fine Tuning
- In a Local Business World, Radio Keep Auto Repair in the Driver’s Seat
- Radio Pumps Up Marketing Effectiveness
- Radio’s Powerful Role Among Black Consumers
- Engaging with Consumers Who Have the Cash to Splash
- Cause Marketing on Radio: What’s Working Best
- Radio Opportunities Abound in 2025
- Every Second, Every Minute Matters
- Humans Matter
We hope you enjoy revisiting this list — and catching up on any blogs you may have missed — as much as we enjoyed reflecting on the year.
From the RAB family to you and yours,
Have a safe, healthy, happy and prosperous new year!