Radio Drives Holiday Hunt for Fashionable Gifts
Author: Victor Texcucano, Content Coordinator, RAB Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing. While recent economic data has been mixed, retail sales grew in October as consumers prepare for the holiday season. According … Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”
In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat
Author: Annette Malave, SVP/Insights, RAB In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly. As the price of vehicles continues to increase and consumers put off the purchase of new vehicles, these vehicles continue to age. … Continue reading “In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat”
Telecom Marketing on Radio: What’s Working Best
Contributor: Rick Kestenbaum, general manager, AnalyticOwl The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart … Continue reading “Telecom Marketing on Radio: What’s Working Best”
How Local Radio Turns Consumer Anxiety into Small Business Sales
Author: Annette Malave, SVP/Insights, RAB The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6. What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future. What’s on a consumer’s mind? … Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”
Tuning Into Wellness: Why Radio Still Matters in Healthcare
Author: Nick Arias, Research & Insights Assistant, RAB An apple a day may keep the doctor away, but many patients still prefer to visit their doctors frequently. According to IBISWorld, a total of 1 billion physician visits have occurred in 2025 to date – an indication of the importance of healthcare by consumers. Eighty-five percent … Continue reading “Tuning Into Wellness: Why Radio Still Matters in Healthcare”
Radio Pumps Up Marketing Effectiveness
Audio advertising can boost audience engagement from the top of the funnel to the bottom Author: Tammy Greenberg SVP Business Development, RAB The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of … Continue reading “Radio Pumps Up Marketing Effectiveness”
Radio Builds Business for Home Improvement Retailers
Author: Victor Texcucano, Content Coordinator, RAB Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done. According to the 2025 U.S. Houzz & Home Renovation Trends, 54% … Continue reading “Radio Builds Business for Home Improvement Retailers”
Holiday Shopping Creates Big Opportunities for Local Media Advertising
Contributor: Mallory Bouslog, senior account executive, Marketron Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales. While the foundation of holiday shopping advertising … Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”
Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights
Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving … Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”