Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too
Author: Annette Malave, SVP/Insights, RAB From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly … Continue reading “Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too”
Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain
Author: Annette Malave, SVP/Insights, RAB January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist. Radio remains one of the most … Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”
2025’s Most Read: Radio’s Biggest Trends & Takeaways
Author: Annette Malave, SVP/Insights, RAB As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform. From automotive insights to measurement trends and even deep dives into consumer behavior, each post connected to one or more of … Continue reading “2025’s Most Read: Radio’s Biggest Trends & Takeaways”
My 2025 in Review – Audio, New Data and MMM
Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data … Continue reading “My 2025 in Review – Audio, New Data and MMM”
Audio Advertising Gets Some Fine Tuning
New measurement tools in audio give marketers a better sense of their ROI Contributor: Matthew Schwartz, director of editorial and content development, ANA Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on … Continue reading “Audio Advertising Gets Some Fine Tuning”
Radio Drives Holiday Hunt for Fashionable Gifts
Author: Victor Texcucano, Content Coordinator, RAB Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing. While recent economic data has been mixed, retail sales grew in October as consumers prepare for the holiday season. According … Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”
In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat
Author: Annette Malave, SVP/Insights, RAB In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly. As the price of vehicles continues to increase and consumers put off the purchase of new vehicles, these vehicles continue to age. … Continue reading “In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat”